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Sarah Jordan was inspired to start Y.O.U Underwear on a trip to Uganda in 2016, where she came face to face with the problems associated with not having underwear. She saw the number of women and children who were being excluded from school, work and even their communities – especially during their periods – all because they didn’t have pants.

“Now that’s just not right,” she told us. “In fact, it made me really angry. But instead of getting my knickers in a twist about it, I started making underwear!”

And this is why Sarah decided to found Y.O.U Underwear on a buy-one-give-one model with Smalls for All®. This quickly became buy-one-give-TWO, and over 2018 and 2019, Y.O.U donated more than 3,550 pairs of pants to Smalls. One of Y.O.U’s main goals is to donate 23,000 pairs by 2023. Y.O.U stands for Your Own Underwear, because everyone should have exactly that!

Smalls is delighted to work with Y.O.U to help ensure the pants they donate get to the people who need them. As Sarah says, “Changing the world one pair of pants at a time!”

Find out more about Y.O.U here.