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Sarah Jordan – Trustee

Sarah is the founder and CEO of Y.O.U underwear, a sustainable underwear business recently certified as the top-scoring B Corp in the UK and the world’s highest-scoring fashion brand.

Sarah’s previous experience includes more than 25 years in senior leadership roles across the not-for-profit, commercial and publishing sectors, as well as leading her own strategic digital consultancy business. Sarah was volunteering in Uganda in 2016 when she learned of the challenges women and girls face in not having access to underwear. From that, she set up Y.O.U underwear as a social enterprise with the mission of changing lives one pair of pants at a time. Sarah has been a huge supporter of Smalls since meeting Maria and setting up their initial partnership in 2017. 

Outside of underwear, Sarah is a qualified NLP practitioner and coach, and a Trustee of The Beam Foundation, a start-up tackling homelessness by crowdfunding support for education and training. She has also run BOLD, a positive change agency helping women achieve their personal and professional goals since 2013. She is a keen traveller, skier, coffee-lover and enjoys wild swimming whenever she gets the chance.